Gibraltar, 12th September 2019 – Her Majesty’s Government of Gibraltar this week announced the launch of its business development campaign in London, ThinkGibraltar (thinkgibraltar.gi).

ThinkGibraltar marks the beginning of a wider campaign to increase awareness of and attract new businesses to Gibraltar. It highlights the opportunities to passport into the UK post Brexit and reaffirms the close ties Gibraltar enjoys with the United Kingdom.

For the duration of the campaign over the next two months, ThinkGibraltar advertising will be displayed on the side of some 300 taxis, 100 busses and in 40 key commuter stations in the City of London and the West End including London Bridge, Liverpool Street and Waterloo. The campaign will increase awareness of Gibraltar in those areas and directs members of the public to visit the central hub for the campaign, the ThinkGibraltar.gi website. The Website focuses on five main industries: Insurance, Distributed Ledger Technology (DLT), Gaming, Funds and Private Client. These are the industries where Gibraltar excels and has created world leading business environments and frameworks.

Simultaneously, a digital marketing campaign will also be managed on social media where we have also launched the @ThinkGibraltar Instagram account and ThinkGibraltar Facebook and LinkedIn page. We are asking members of the public who see the campaign to take photos and use the #ThinkGibraltar hashtag. The social channels will also be used to push additional information, photos and videos of Gibraltar landmarks, industries and life on the Rock.

As a part of this campaign, HM Government of Gibraltar will be hosting five financial services events in London as part of the ongoing ThinkGibraltar campaign during Gibraltar Day in London. The events will focus on Financial Services, Insurance, Private Clients, Funds and DLT and will be supported by both the private and public sector to help drive awareness and inform the rest of the world about the advances in these industries.

Albert Isola, Minister for Commerce at HM Government of Gibraltar said: “Gibraltarians are some of the most adaptable and resilient people in the world. As the Chief Minister has mentioned on numerous occasions, we are a world class jurisdiction with world class talent. This campaign is intended to highlight that and show the world that Gibraltar is open for business.

“It is no secret that as a nation over 95% of us voted to Remain, however we have a fiercely loyal and close relationship with the UK and have we have adapted our offering to position ourselves to be one of the leading financial environments in the world regardless of the Brexit outcome. Our track record and results are proven not promised. We are the smart option.”

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For press enquiries please contact Lewis Stagnetto at Lewis@stagpr.com

For further enquiries about Gibraltar please email info@thinkgibaltar.gi or call +350 200 50011

About Gibraltar

Gibraltar is a fully self-governing and fully self-financing British Overseas Territory to which the Treaties establishing the European Union apply, with only certain exceptions. We are within the EU single market for the purposes of the free movement of persons, the freedom to provide services and the free movement of capital. We are not within the Common Customs Union and we do not have to apply a VAT regime. Our status applies until the United Kingdom formally exits the European Union. We will continue to have access to the United Kingdom in all financial services areas that are covered by cross border Directives.

EU Regulations apply directly and EU Directives are transposed by Gibraltar’s Parliament. This includes all measures on financial supervision and regulation, direct taxation and anti-money laundering. Our corporation tax rate is 10% and we have a maximum effective rate on personal tax of 25%. Our taxation regime is subject to European Union scrutiny.

For more information please visit http://www.gibraltarfinance.gi/en/home

About The Hon Albert Isola MP

The Honorable Albert Isola MP is Gibraltar’s Minister for Commerce with the primary responsibility of raising Gibraltar’s profile as an established onshore, mainstream, well-regulated financial services centre. Working closely with the financial services regulator, the Financial Services Commission, he is responsible for financial services policy, product development, and responding to international initiatives such as international tax compliance. Minister Isola played a leading role in the establishment of the Gibraltar International Bank, a first for Gibraltar as a home-grown full-service credit institution.