The Gibraltar Tourist Board has attended Seatrade Cruise Global 2025 in Miami Beach USA. This event is an unmatched cruise conference in term of its size and prestige in the global cruise market. It is attended by a holistic cross-section of the industry, and CEOs and C-Suite executives of all the major brands. It provides an opportunity to attend a variety of conferences such as the Keynote address by a panel of the key global brands such as MSC, Carnival Corporation, Royal Carribean Norwegian Cruise Line and CLIA, have one to one meetings with deployment and itinerary planners and keep up with important, current and future trends across all sectors of the industry.

CEO of the Gibraltar Tourist Board, Kevin Bossino, said: "From speaking to the cruise line executives and seeking their feedback, Gibraltar has ratings on the high end of the scale in terms of their guests' experience. In one case we were classified as No.1 in the region. An important aspect is that we are deemed to be consistent, whilst other destinations might experience fluctuations in their geopolitics and their performance."

Minister for Equality, Employment, Culture and Tourism, the Hon Christian Santos, said: "The cruise industry is a dynamic one with a lot of moving parts . It is important to remain visible at these types of events and to keep abreast of market dynamics and to continue to nurture existing relationships and build new ones with the ever-changing market players."